next10

There's a conference for that: next10 launches next apps. Apply now!

2010-02-22T16:18:28Z

The next conference 2010 adds a whole new conference track, dedicated to the exploding mobile app store ecosystem. next apps @ next10 will explore the new market opportunities that are emerging for developers, content creators, service providers, and other market players. The new conference track will focus on what BusinessWeek calls the App Economy. next10 takes place on May 11 & 12 at STATION Berlin.

The next apps track is designed to give a complete understanding of how to thrive on this exploding market. Following the success of Apple, other vendors like Google (Android), Nokia (Ovi), Microsoft (Windows Phone 7), RIM (Blackberry), and Palm (Palm Pre) have launched applications stores. Operators like AT&T, Deutsche Telekom, NTT DoCoMo, Orange, Telefónica, Sprint, and Vodafone have formed an alliance to build an open platform that delivers applications to all mobile phone users.

With the current explosion of new applications, it is expected that the market for mobile applications will be as big as the Internet, peaking at 10 million apps in 2020. The excitement around mobile applications is going to have a major impact on our economy, and our way of life.

next10 therefore issues a second Call for Participation, this time aimed at players in the app economy such as developers, content creators, mobile operators, investors, executives, entrepreneurs, and others. Share your your ideas, innovations, success stories, case studies, and lessons learned with the next community!

Session Formats

You may submit to speak in a 30 minute slot, participate in a discussion panel or demo your app in a short (3 minute) pitch format. The 30 minute conference sessions can be a single speaker, co-presentation, or a panel.

What to Submit

We want to hear about interesting work from entrepreneurs, developers, designers, marketers, business strategists, and other market players. Presentations of a commercial nature, or promoting a particular product or platform, are given lower priority. Proposals may be inspirational, practical, or both, but should derive from the speaker's first-hand knowledge and experience. Specificity is also helpful; topics like "How To Be Successful with Apps" are generally too broad to be useful for the audience, whereas a topic like "Simplifying Analytics for Marketeers - a Showcase" has a clear benefit.

More Tips for Submitting a Proposal

By submitting your proposal, you agree to our speakers policy.

Unsure about the Dos and Don'ts? You might want to read Jennifer Pahlka's piece on how to write a successful speaking proposal.

Important Dates

You can submit your proposal now. This Call for Participation will be open at least until March 12, 2010.

Travel & Accommodation: Hints & Tips

2010-02-18T16:19:25Z

It'll be a first: staying in Berlin for the next conference. To be sure you'll know your way around and where to stay best, we've collected a few useful hints and tips for you.

Our location
STATION Berlin
Luckenwalder Straße 4-6
10963 Berlin
Map

To reach the STATION via public transportation, please check out the BVG journey planner. Train stations near the location are Gleisdreieck (lines U1/U2) and Mendelssohn-Bartholdy-Park (line U2) or the bus station Schöneberger Straße. A taxi from the central station takes about 5 minutes. To reach the STATION from one of the airports Berlin Tegel or Schönefeld will take approx. 25 minutes by taxi.

Traveling via train
If you'd like to travel by train, we can offer you special ticket prices. You can order your train ticket via phone +49 1805 31 11 53 at Deutsche Bahn naming the keyword next10. Any round trip with a distance under 350 km to Berlin costs 79 € (2nd class), every other long distance ticket will cost 139 € (2nd class). By booking these tickets your obliged to take the booked train and time, otherwise the prices would accordingly be higher. Further price reductions, i.e. with Bahncards, are not possible. The ticket offer is valid from May 9th until May 14th, booking is possible at any time.

Parking
Car parking is available right next to the STATION Berlin at the car park Parkhaus am Gleisdreieck. It is open daily from 6 a.m. until midnight, a daily ticket costs 10 Euro.

Accommodation
For your convenience we've arranged special prices for you at three different hotels of different price categories. Naming the keyword next will get you a discount on booking a standard room.

Concorde Berlin - 5 Star Superior
Augsburger Straße 41, 10789 Berlin-Charlottenburg
Phone +49 30 800 999 25
Room prices start at 150,00 Euro

Arcotel John F. - 4 Star Superior
Werderscher Markt 11, 10117 Berlin-Mitte
Phone +49 30 2888 6578 95
Room prices start at 115,00 Euro

Hotel Amano - 3 Star
Auguststraße 43, 10119 Berlin-Mitte
Phone +49 30 80 94 15-0
Room prices start at 87,00 Euro

Extended Call for Participation: Apply now!

2010-02-02T10:21:53Z

You were outside shoveling snow and missed out on applying for next10? Don't panic! As Hamburg is wintered too, we fully understand you. Due to that we're extending our Call for Participation. New deadline day is Friday, February 12th.

Please note, that it might take some time though until you will be informed about your submission. We are working with the first come, first serve principle. This means that any proposals that have been submitted just in time will be in advantage towards late comers.

Our Advisory Board is already reviewing and evaluating suggestions busily. The next meeting is set for February 19th. So make use of the time that's left until deadline day and hand in your proposals. We're looking forward to confirming the next set of speakers soon.

How to register yourself as press at next10

2010-01-29T14:10:34Z

You are a media representative and would like to report about next10, be involved with speakers and participants?

We then ask you to pre-register for the next conference by filling out this form. We will get back to you! Since the access to the conference will be limited, we cannot give accreditations to all media representatives who like to attend next10. For further information or details please contact Anja Waltemate.

Hit the Gas and send us your Proposals - the Call for Participation is about to run out!

2010-01-28T16:13:05Z

You want to share your ideas or know someone who should definitely speak at next10? Then don't hesitate and send us your proposals right now. Our Call for Participation will be closed on January 31.

We've already received many great applications and we've also confirmed the first speakers. But still, we are looking for innovative ideas and speakers until Sunday. All you need to know around the main theme Game Changers, the key topics, sponsored sessions and session formats is collected for you - check it out!

There are only three more days to send in your proposals, so watch the time and don't miss out on applying for next10, but still: Always keep your eyes on the road and you might meet the car with probably the coolest licence number ever!

First speakers confirmed: Meet Yossi Vardi, Gerd Leonhard, Stowe Boyd and many more!

2010-01-14T15:55:20Z

We're happy to announce the first speakers for next10! With every day the list is growing bigger and bigger. Up to now it already counts 19 top speakers you will be able to see and get in touch with in Berlin on May 11 and 12.

Amongst the latest confirmations are, for example, Alexis Ohanian, Reddit.com, Pablos Holman, Komposite, Nicklas Jönnson, Bidster.com, Gerd Leonhard, MediaFuturist.com, Per Roman, GP Bullhound Ltd. and Julie Sun, MTV Networks.

We are also looking forward to seeing and hearing Yossi Vardi, known for being the original investor in ICQ. Further confirmed are contributions of Umair Haque, Havas Media Lab, Stowe Boyd (photo), /Message, Tim Leberecht, frog design, Andrew Keen, Author, Itay Talgam, Conductor, and many more.

Check out the full list of speakers and read more about them!

You would prefer to be listed, too? Then don't hesitate to send us your proposal. The Call for Participation is open until January 31.

Call for Participation Opens for next10

2009-12-18T15:46:58Z

SinnerSchrader invites you to share your ideas, innovations, success stories, case studies, and lessons learned at the next conference in May 2010 at STATION Berlin. From start-ups to enterprises, from Internet and technology to advertising and media, from developers and creatives to decision makers, if you're shaping the interactive trends in Europe, we want to hear from you.

Main Theme

The motto for the next conference is Game Changers. Game Changers break rules and redefine business models. They are innovative and take risks, free from the burdens of mass marketing and mainstream. Companies that change the game bet on disruptive innovations to create new products and services, they don't leave it at continuous improvement of the present.

Learn more about the conference theme.

At next10, you are going to get to know the Game Changers: visionaries, strategies, companies and products that do more than just innovate - they break rules. As we couldn't run the conference without you, the next community, we'd like your input. Help us setting the agenda for an outstanding conference! We currently focus on web- and IP-based technology use in the following industries:

Automotive
Banking
Retail, E-Commerce and FMCG
Mobile
Media, Entertainment and Advertising
Travel & Tourism
Health Care

We are looking forward to creating a comprehensive list of true Game Changers with your help!

Session Formats

You may submit to speak in a 30 minute slot or participate in a discussion panel. The 30 minute conference sessions can be a single speaker, co-presentation, or a panel.

What to Submit

We want to hear about interesting work from entrepreneurs, developers, designers, marketers, and business strategists. Presentations of a commercial nature, or promoting a particular product or platform, are given lower priority. Proposals may be inspirational, practical, or both, but should derive from the speaker's first-hand knowledge and experience. Specificity is also helpful; topics like "How To Be Successful with Social Media" are generally too broad to be useful for the audience, whereas a topic like "Simplifying Analytics for Marketeers - a Showcase" has a clear benefit.

More Tips for Submitting a Proposal

By submitting your proposal, you agree to our speakers policy.

Unsure about the Dos and Don'ts? You might want to read Jennifer Pahlka's piece on how to write a successful speaking proposal.

Important Dates

You can submit your proposal now. This Call for Participation will be open at least until February 12, 2010.

next10 goes Berlin: May 11 & 12, 2010

2009-12-18T10:11:10Z

It is a big step for us: We are moving the next conference to Berlin! SinnerSchrader and STATION Berlin will jointly host next10 on May 11 & 12, 2010. With this move we aim to build the next conference in Berlin into the leading European conference for the digital and creative industry.

The main topic of next10 is Game Changers. Game Changers break rules and redefine business models. They are innovative and take risks, free from the burdens of mass marketing and mainstream. Companies that change the game bet on disruptive innovations to create new products and services, they don't leave it at continuous improvement of the present.

The world is full of Game Changers. At next10 we will show the most interesting Game Changers from a broad variety of industries in two days. We currently focus on Automotive, Banking, Retail, E-Commerce, FMCG, Mobile, Media, Entertainment, Advertising, Travel, Tourism and Health Care.

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Our Speakers Policy

2009-12-01T16:20:17Z

We are out and about to publish the Call for Participation for next year's edition of the next conference. Preparing for this, I wrote down the principles guiding the invitation of speakers. You may want to read this if you are planning to apply.

In principle, there are three ways to get on the next stage: Speakers can be proposed by other people, apply for themselves or speak in the context of sponsorship. Learn more about your sponsoring opportunities.
Speakers at next conference are not paid to speak. They share their experience and insights, and come to meet the next community.
Speakers are asked not to do any commercial pitch, and focus on ideas sharing.
We ask speakers to be present during the two days of the conference. We try to avoid inviting speakers who will only come for the duration of their speech as next is first and foremost about creating networking between all the participants.
In the interest of all the participants, we are pretty strict with the time allotted to presentations and will as smoothly as possible cut a presentation that goes beyond the time limit.
Speakers agree that their talk will be recorded and videos put online for free download and viewing.
We try to pay plane tickets and travel expenses to speakers who need it and do not work for organisations that can cover the costs.

Heavily borrowed from the LIFT conference. Many thanks to Laurent Haug!

Three New Members for our Advisory Board

2009-11-17T15:46:11Z

With next10 our Advisory Board is facing it's second next conference. At the same time - and that's the news now - we are happily welcoming three new members: Monique van Dusseldorp, Sören Stamer and Hartmut Esslinger. Some of you might recognize them as two of them formerly appeared on stage (Monique van Dusseldorp @ next09, Sören Stamer @ next08) and as all of them are well-known names in the industry.

Monique van Dusseldorp is an active freelance programmer of seminars and conferences on creativity, innovation, ICT and future developments. Over the last 10 years she initiated and organised a series of internationally renowned events, all with a top line of speakers. In 1998 she founded Van Dusseldorp & Partners, a research and events company focussed on European internet development, working for international clients. She held the position of CEO until she started freelancing in 2003. She was the program director of PICNIC, an Amsterdam cross media festival from 2006-2008, and is presently Program Director for TEDxAmsterdam and a number of other industry events, mostly in the field of media and technology.

Sören Stamer is the co-founder of the German software corporation CoreMedia. He founded it in 1996 together with his former professor and two postgraduated friends at the University of Hamburg. After being CEO for 13 successful years he stepped back in June 2009 for private reasons and now serves as top advisor to CoreMedia. With his special interest in systems theory and social systems he's an expert on looking closely at the question of how corporations should ideally be organised in order to exist in times of global networks and Web 2.0. Seeing CoreMedia's success he not only talks the talk but walks the walk.

Hartmut Esslinger is a well-known expert on industrial design. He serves as Chief Design and Innovation Officer to the German trademark TELEFUNKEN that focuses on innovation and development in information and communication technology. He is also top advisor to the global innovation firm frog design which was founded by him back in 1969. With his work he has helped to develop the modern consumer aesthetic, through revolutionary products like the Sony Trinitron and Apple Macintosh computer. Furthermore he's Founding Professor of the Hochschule für Gestaltung in Karlsruhe, Germany, has an Honorary Doctorate of Fine Arts from the Parson School of Design, University of New York, and is an Honorary Member of the Design Academy of Mexico.

Reading this probably makes you see why we're so excited to reckon them among our Advisory Board. Installed with next09, the board's function is to consult the conference organiser SinnerSchrader concerning the programme and speaker acquisition. It also has a crucial function for the Call of Participation procedure: All members review the applications and decide who will receive a slot in the next conference programme.

This is the full list of advisors:

Mark Pohlmann, Mavens, as the Head of Advisory Board

Mike Butcher, TechCrunch
Monique van Dusseldorp, Van Dusseldorp BV
Hartmut Esslinger, TELEFUNKEN
Björn Negelmann, [n:sight]
Rodrigo Sepúlveda Schulz, vpod.tv
Nicole Simon, cruel to be kind
Brian Solis, FutureWorks
Sören Stamer, CoreMedia

We're looking forward to organising next10 with our Advisory Board and again give a warm welcome to our three new members Monique, Sören and Hartmut - welcome on board!

Game Changers use Disruptive Technologies, Break Rules and Redefine Business Models

2009-11-12T11:02:44Z

"Change is inexorable." (Jeff Jarvis)

The Internet is the ultimate disruptive technology. 15 years after the advent of the Web in the mass market, we only had a glimpse into what is possible. The Web changes the game completey. It empowers individuals to achieve what individuals never could achieve before in history. We call them Game Changers. They count on disruptive technologies, break the rules and redefine business models.

The true Game Changers are reckless innovators, free from the burden of traditional mass marketing. They use disruptive technologies in innovative ways to serve their consumers, filling a need and find the best way to fill it. They break rules that seemed to be set in stone but simply don't apply any longer. They don't accept constraints imposed by established business models. In fact, they challenge them by redefining them for a reason: to improve consumer experience, benefits and value.

The mass market of old days is dead, replaced by a mass of niches. Consumers have taken over control. These days successful small companies change the game successfully, reversing what once worked in favour of big brands and enterprises. It has become expensive and difficult to communicate with the masses, even with huge budgets, while it is easy to reach narrow and specific audiences, highly efficient and with much lower costs.

The Internet is the perfect tool for this new world of niche communication. It has not only enabled new ways to talk to consumers and get direct feedback - it is also a perfect direct sales channel. The Web has closed the marketing and sales loop for many companies that once had no chance other than to use mass media to reach a mass audience. Now they can listen to their consumers in real-time, responding to them and their needs. The Internet is a game-changing technology that leveled the playing field between large and small businesses.

This new world is at odds with the traditional brand management model that was created in the 1940s and worked well for decades. Most brands just aren't suited to highly targeted niches, real-time feedback and specific demand. They simply cannot find their greatest fans or, even worse, they don't have any because their products are aiming for a mass market, thus making it hard to love or hate them - they are simply in between all chairs, not moving anyone. And, as Jeff Jarvis puts it: "The incumbents are saddled with huge infrastructure costs and have to do everything in big ways, including fail."

Game Changers free the consumers from the walled gardens of the industrial heavyweights. Game Changers do more than just create incremental innovations - they break rules. In the last few years we have seen these Game Changers rising in many industries, not least in industries that were heavily troubled by the economic crisis of 2008/2009.

While automotive giants are in big trouble, a new breed of next generation automotive companies like Tesla, Better Place and Local Motors appeared on the scene. At the same time, zipcar redefines car rental and car sharing, using an intelligent combination of web-based services and new hardware. And on the construction level there are already countless start-ups like Transonic Combustion or Fallbrook Technologies, each of them focussing on one single car component they radically improve. Innovation is breaking free from the oligarchy of car maker giants who used to control the entire value chain.

While a lot of traditional banks folded or had to be rescued by government, microlending, microcredit and other forms of peer-to-peer banking flourished. Though Microplace or Kiva won't replace regular banking anytime soon, they fill a niche that wasn't even covered by banks before. They are changing the banking game by either cutting out the middlemen between lender and borrower or at least redefining their role. Meanwhile, Mint is radically redefining the user experience with online banking, freeing consumers from the Babylonian captivity imposed to them by their banks.

While German household name retailers like Hertie, Karstadt and Quelle went bankrupt, their dynamic, data-driven counterparts in the Anglo-Saxon world thrived. Walmart has been using predictive technology for years. Tim O'Reilly and John Battelle are drawing an interesting parallel: "Much as Google realized that a link is a vote, Walmart realized that a customer purchasing an item is a vote, and the cash register is a sensor counting that vote. Real-time feedback loops drive inventory." The British grocer Tesco now even uses weather forecasts to predict sales, reduce costs and avoid wasting food.

On the e-commerce side, category killers successfully entered markets that simply didn't seem suited for online shopping before. Zappos, now owned by Amazon, started with shoes and expanded into handbags, clothing and electronics. They relentlessly focus on the absolute best service, breaking rules formerly set in stone for the mail order business. For example, consumers can return shoes for up to one year after the sale and call center agents have no time limits for conversation with customers. Alice tries a category killer approach in the home essentials segment, going even further than Zappos. Using the Web, Alice helps households organizing their toilet paper, toothpaste, and trash bags with semi-automatic orders and free shipping. On the supply side, Alice tries to cut out the middlemen and source directly from manufacturers, thus keeping prices low.

The mobile sector is quickly moving away from the oligopolistic model where carriers controlled almost everything from technology and handsets to prices and services. Apple's iPhone was a real Game Changer on the gadget side of things, shifting the balance of power away from the incumbents, expanding the value chain to independent application developers and thus paving the way for Android and the Palm Pre. On the carrier side, new players like simyo in Germany entered the market. They outsource everything network-related to the traditional carriers and focus on the four Ps of marketing (product, price, place, and promotion). The next generation of alternative carriers is already imminent. Take for example the Belgian start-up cherry that merges GSM with Wifi to cut mobile costs to the bone.

Automotive
Banking
Retail, E-Commerce and FMCG
Mobile
Media, Entertainment and Advertising
Travel & Tourism
Health Care

We are looking forward to create a comprehensive list of true Game Changers with your help! The Call for Participation will be open soon.

HuffPost looks for the ultimate Game Changers

2009-11-05T15:21:08Z

In case you bother to read this blog, you already know the main theme of next10: Game Changers. We will tell you more about that soon, but in the meantime have a look at the fabulous Huffington Post. Currently they are celebrateing 100 innovators, visionaries, and leaders in 10 categories who are harnessing the power of new media to reshape their fields and change the world.

If I can count correctly, they have already eight out of ten categories online. And you can vote for your favourite Game Changers. In the media category, Sue Gardner (photo) of Wikimedia Foundation currently leads the pack. The current leader in the entertainment category is Reed Hastings of Netflix fame who was named one of the most creative people 2009 by Fast Company magazine. And in business it's a blogger, Bill McBride of Calculated Risk which covers finance and economics.

Make sure to check out all the categories and have your vote!

Photo: Wikipedia

next meetup on November 13 in Hamburg

2009-11-03T17:20:00Z

It's time to unveil the conference theme of next10: Game Changers. They count on disruptive technologies, break the rules and redefine business models. Which Game Changers would you like to see at next10?

By invitation of CoreMedia next conference will be part of the CoreMedia OpenSpace on November 13 at Kampnagel, starting at 09:30 am. We'll be there to discuss the conference theme and the big issues of the digital economy.

Be part of it - attendance of the meetup is free of charge, but registration is mandatory. Seats are limited, so register now. Please write a short mail including your name, company and position. You'll receive a confirmation soon.

Become a Partner of the next conference 2010!

2009-10-15T09:11:05Z

The tiny, little conference we accidentially started in 2006 has grown bigger every year and is now one of the leading digital conferences in Europe. This wouldn't be possible without the help of you - the community that gathered over the years and put enormous amounts of attention, time and money in it.

Therefore we need your help! Especially when it comes to the money part. Please check out the sponsoring and partnership opportunities we've put together for next10. And please don't hesitate to get in touch with us at next10@next10.de.

Our sponsoring opportunities are available to download (PDF, 2 MB).

Be part of next, get this Job!

2009-10-08T11:41:29Z

Some of you know, some don't: We're a small team organizing the next conference, for the fifth time next year. And we're always looking for dedicated support. If you're interested in getting hands-on experience how the next conference works, especially event management as well as sponsoring support: We've got the job for you!

Your internship ideally starts on November 1st, so you're able to get full scoop until May. Your tasks will focus on creating concepts for sponsors, sponsoring organisation and implementation. Other responsibilities will be concerning the event management including marketing, communication and PR activities.

Read some more about our team and work and check out the official job advertisement (in German). We're happy to take your application via mail at jobs@next-conference.com!

next10

There's a conference for that: next10 launches next apps. Apply now!

Sponsored Sessions

Session Formats

What to Submit

More Tips for Submitting a Proposal

Important Dates

Travel & Accommodation: Hints & Tips

Extended Call for Participation: Apply now!

How to register yourself as press at next10

Hit the Gas and send us your Proposals - the Call for Participation is about to run out!

First speakers confirmed: Meet Yossi Vardi, Gerd Leonhard, Stowe Boyd and many more!

Call for Participation Opens for next10

Main Theme

Sponsored Sessions

Session Formats

What to Submit

More Tips for Submitting a Proposal

Important Dates

next10 goes Berlin: May 11 & 12, 2010

Our Speakers Policy

Three New Members for our Advisory Board

Game Changers use Disruptive Technologies, Break Rules and Redefine Business Models

HuffPost looks for the ultimate Game Changers

next meetup on November 13 in Hamburg

Become a Partner of the next conference 2010!

Be part of next, get this Job!