nextconf Voting

Datenqualität und Inspiration in Commerce

Tue, 15 Feb 2011 18:01:07 +0000

Speaker:	Markus Siebold / Julia Dombrowski	Level:	Expert
Job Title:	None	Language:	German
Company:	drei75	Track:	Commerce
Twitter:	twistersibo	Type:	Talk
Proposed by:	Gerd Witulski	Focus:	Creative

Description

Inspiration spielt beim Online-Verhalten zurecht eine immer größere Rolle. Die psychologischen Faktoren werden jedoch zumeist vernachlässigt. Es kommt darauf an, Inspirationsprozesse bereits durch die richtigen Maßnahmen bei der Datenqualität zu sichern.

Why this speaker?

Markus Siebold ist seit 15 Jahren Unternehmer und mit seiner Agentur drei75 beratend für
namhafte eCommerce-Unternehmen (OTTO, SKY, HUGO BOSS, etc.) tätig.
Schwerpunkt der Beratung liegt auf einem User-zentrierten Ansatz.
1999 bis 2002 Vorstand eines der ersten Reiseportale im Web: arsmovendi.com
AG / travelgate

___________

Julia Dombrowski (MKA) leitete von 1998 -2002 eine eigene Multi-Media-Agentur. Sie arbeitet seither überwiegend im Bereich e-commerce, u.a. für Firmen wie SKY, Teufel sowie die Otto Group. Hierbei liegt ihr Schwerpunkt in der Entwicklung von Web-Strategien.

Questions answered

Wie funktioniert Inspiration beim Surfen? Welche Inspirationstypen gibt es? Wie hängen Inspiration und Datenqualität zusammen? Worauf ist bei der Datenauswahl und Datensicherung zu achten? Wie gewährleistet man psychologisch optimale Datenqualität? Welche Rolle spielt die richtige Zuordnung von Daten für das In-Gang-Setzen von Inspiration? Wie lassen sich geeignete Filterprozesse anstoßen?

Beyond the data in Media

Tue, 15 Feb 2011 17:33:05 +0000

Speaker:	Ian Forrester	Level:	Intermediate
Job Title:	Senior Producer	Language:	English
Company:	BBC	Track:	Media
Twitter:	cubicgarden	Type:	Talk
Proposed by:	None None	Focus:	Creative

Description

Data is something we have been working with before it became mainstream a few years ago. We have many projects using data but what are the challenges once you have the data? Using the prototype Channelography (http://channelography.rattlecentral.com/) we will explore the challenges and dangers of collecting data and trying to make meaning of it.

Why this speaker?

an Forrester heads up the BBC's Backstage, a developer/designer network like no other. His role as head of BBC Backstage includes working with internal and external developers/designers to express their creativity through BBC feeds and APIs. Backstage makes available as much BBC data as possible for any member of the public to republish, remix and mash-up under a non-commercial license.

Ian is also well known for geek social events, including London Geekdinners, BarCampLondon, Hackday, Mashed, Edinburgh TV Un-Festival and Over the Air. He now lives in Manchester, UK where he works for the BBC's R&D department where he focuses on open innovation and new opportunities via lively engagement and outreach.

Previously a founder of the dataportability.org group and advocate for the XML technologies, Open Standards and the Commons, he still finds time to blog regularly about a whole mixture of topics at his personal blog cubicgarden.com.

Questions answered

What to do with all that data?
What are the challenges of making meaning of data?
How to communicate with people using data?

Internet killed the music industry - long live the music! in Social

Tue, 15 Feb 2011 17:14:08 +0000

Speaker:	Romy Mlinzk	Level:	Novice
Job Title:	Social Media Manager JWT Group Germany	Language:	German
Company:	JWT Germany GmbH	Track:	Social
Twitter:	@snoopsmaus	Type:	Talk
Proposed by:	None None	Focus:	Creative

Description

Wie man ohne Plattenvertrag und einer cleveren Selbstvermarktung als Musiker mit dem Web2.0 Erfolg haben kann.

Beiträge von Musikern in Videoform integriert (u.a. Neil Hickethier, siehe Video), eventl. Livemusik vor Ort.

Why this speaker?

Romy Mlinzk ist Social Media Manager bei der Werbeagentur JWT Germany GmbH und musikbegeistert seit frühester Kindheit. Musik, Musiker und Musiknetzwerke/platformen sind deshalb ihr Steckenpferd in ihrer Freizeit.

Questions answered

Wie kann man sich selbst vermarkten als Musiker?
Sind Plattenverträge noch zeitgemäß?
Limitiert man nicht die eigene Reichweite, wenn man seine Musik nicht kostenlos ins Netz stellt?

The Sound of the Social Graph in Social

Tue, 15 Feb 2011 14:14:18 +0000

Speaker:	Alexander Ljung	Level:	Intermediate
Job Title:	Founder & CEO	Language:	English
Company:	SoundCloud	Track:	Social
Twitter:	alexanderljung	Type:	Talk
Proposed by:	Alice Regester	Focus:	Creative

Description

The social web has removed most barriers to self-expression. In a matter of clicks, we're now able to share anything and everything about the world around us: from what we're doing and who we're with; to where we are, what it looks like and how it makes us feel.

But what about how it sounds?

Voices, music & atmospheres are some of the richest emotional triggers in our world, yet on the web things are surprisingly silent. We are surrounded by sound in the offline world but why has the creation, sharing and enjoying of sounds online not happened alongside photos, videos, status updates and blogs?

In this presentation, Alexander Ljung, founder and CEO of leading audio platform, SoundCloud, will examine the web and the social graph’s role in enabling everyone, from casual creator to rock star, to create and share their sound. He will explore how sharing sounds creates meaningful social experiences and how it’s becoming a new sense in our social graph.

Sound's entry into the 'social graph' has not yet been mapped and it’s impact not fully understood. Aside from the professional usefulness of these new technological developments to comedians, musicians, journalists and audio bloggers, Alexander will consider the wider implications of sound in the social graph, to society as a whole and what it means to go from silence to sound.

Why this speaker?

Alexander Ljung is CEO and founder of SoundCloud, the audio platform that enables anyone, anywhere to create and share their sounds on the web.

Since its launch in 2008, Alexander has been responsible for all aspects of the site’s strategic vision and business development. Under his leadership, SoundCloud has quickly gained a reputation for being the number one platform available for audio creators to share, broadcast, track and promote their sounds. There are currently three million registered users and this number is growing rapidly.

Questions answered

- What is the sound of the social graph?
- What are the implications of having sound in the social graph?
- Why has the creation, sharing and enjoying of sounds online taken longer than photos, videos, status updates and blogs?
- What does the future sound like?

Mobile shopping - Das Einkaufserlebnis der mobilen Zukunft gestalten in Mobile

Tue, 15 Feb 2011 09:39:55 +0000

Speaker:	Marcel Hastenteufel	Level:	Intermediate
Job Title:	Creative Director	Language:	German
Company:	SinnerSchrader Deutschland	Track:	Mobile
Twitter:	hastenteufel	Type:	Talk
Proposed by:	None None	Focus:	Creative

Description

Wie kreiert man ein mobiles Einkaufserlebnis auf den wenigen verfügbaren Pixeln? Haben sich schon optimale Interaktionsmuster herausgebildet? Alle Zahlen deuten auf exponentiales Wachstum beim mobile Commerce hin, aber wie muss ein optimales, nutzerfreundliches Interaktionsdesign aussehen?

Why this speaker?

Marcel Hastenteufel ist Creative Director at SinnerSchrader. He is now for more then 10 years in the interactive business, and has always the user and his experience in mind while designing. He thinks, that it has never been more fun to create interactive products than today. Right here, right now!

Questions answered

Wie gestaltet man das optimale, nutzerfreundliche Interface für das mobile Einkaufserlebnis der Zukunft?

The Courage to Share: The Social Workplace in Social

Mon, 14 Feb 2011 22:49:05 +0000

Speaker:	Daniel Kraft	Level:	Intermediate
Job Title:	Chairman	Language:	English
Company:	netmedia	Track:	Social
Twitter:	DanielKraft	Type:	Talk
Proposed by:	Tobias Mitter	Focus:	Creative

Description

When it comes down to business all the fancy social and web 2.0 ideas come to hard test and many don't even make the first round. While technologically of great interest they ofter lack the connection to the real business and what it takes to make them work. This inspirational presentation takes you on a tour to reality and provides insights on real customer cases and all the exciting, funny, and even embarrassing nuances of the social workplace and why all comes down to the courage to share. Consider it an illustrated vision of the future of work.

Why this speaker?

Daniel Kraft is an optimist with a passion for all things new. He says:"It took me some time to realize that, so I went on a journey: Originally growing up in a village I started working in Frankfurt, London, Singapore, Prague, Toronto, New York and some stops in between. I worked
at a factory, the farmers market, was tiling floors, outsourced an Asian warehouse operations, reengineered business processes, took companies public and took them back private, was a banker, an investment banker, an investor, a CFO, mister mom, a CEO and now being back to the basics: optimistic about all things new."

Questions answered

- what does it take to bring 2.0 in to a real business?
- what is the future of work .. the social work?
- are we ready or do we just like the new toys?

#StreetViewTorte - Erfahrungsbericht und Backanleitung für einen PR-Coup á la Oberstaufen in Media

Mon, 14 Feb 2011 20:24:59 +0000

Speaker:	Benjamin Buhl / Michael Domsalla	Level:	Novice
Job Title:	None	Language:	German
Company:	netzvitamine \| tourism consult network & KMTO	Track:	Media
Twitter:	netzvitamine	Type:	Talk
Proposed by:	Bianca Keybach	Focus:	Creative

Description

Der Medienscoop des Ortes Oberstaufen rund um Google Street View dürfte vielen bekannt sein. Von einem auf den anderen Tag wurde der Tourismusort in die öffentliche Diskussion sowohl der neuen als auch der klassischen Medien gebracht. Der Scoop steht aber nur am Ende einer einjährigen Vorbereitungszeit, in der zahlreiche Akteure involviert waren und den Ort "fit" für Social Media gemacht haben.

Why this speaker?

Benjamin Buhl studierte an der Dualen Hochschule Baden Württemberg in Ravensburg Tourismusbetriebswirtschaft mit Fachrichtung „Destinations- & Kurortemanagement“. Bis Juni 2010 war er Online-Manager und Pressesprecher im Allgäuer Ferienort Oberstaufen.

Während dieser Tätigkeit entdeckte er seine große Leidenschaft: die Online-Kommunikation. Mit der Website oberstaufen-plus.de hat er mit einem zukunftsorientierten Website-Ansatz neue Maßstäbe in der Branche gesetzt. Auch die virale Kampagne "Du bist Oberstaufen" basiert auf seinem Konzept. Mit der Kommunikationsstrategie zur "StreetViewTorte" gelang es ihm, dass Oberstaufen als erster deutscher Ort bei Google StreetView für die ganze Welt sichtbar wurde.

Benjamin Buhl ist seit Juli 2010 Berater und Coach bei tourism consult network möhler in Hamburg. Dort leitet er auch den "Werkverbund für Beratung im Tourismus" - netzvitamine. Seine Schwerpunkte sind neben dem Management von Online-Projekten insbesondere die Begleitung des Social Media Marketing, die Integration von UGC bei der Relaunch-Konzeption sowie die Erarbeitung integrativer Kommunikationsstrategien aus dem Social Web heraus.

___________

Michael Domsalla liebt Marken und ist Onliner der ersten Stunde (1995 den 1. Webshop und die erste Kampagne in Deutschland.)

Seine Spezialgebiete heute sind: das Social Web, Integriertes Marketing und Crossmedia- Kommunikation. Seine Leidenschaft ist der Mittelstand, für den er pragmatische Strategien entwickelt hat.

Michael Domsalla hat über 15 Jahre Erfahrung in digitalen und klassischen Medien in vielen Branchen, z.B. Tourismus, Verbände, Lifestyle, Medien & Handel u.v.m.. Er hat national und international erfolgreiche Projekte verantwortet und in allen Kommunikationsbereichen gearbeitet (Digital, Werbung, PR, Direktmarketing).

Michael Domsalla ist Inhaber von KMTO. Er lehrt weiterhin als Dozent an der privaten Fachhochschule des Mittelstands und der DDA, Deutsche Dialogmarketing Akademie.

Questions answered

Benjamin Buhl und Michael Domsalla berichten als "die strategischen Bäcker" über die verschiedenen Schritte und die Learnings der Kampagne.

Newsonomics in Media

Mon, 14 Feb 2011 17:34:46 +0000

Speaker:	Ken Doctor	Level:	Expert
Job Title:	Author	Language:	English
Company:	Contentbridges	Track:	Media
Twitter:	kdoctor	Type:	Panel
Proposed by:	Christoph Salzig	Focus:	Technical

Description

“Newspapers have always been a mass medium even though there might have been some niches. Now newspapers are the niche, the Starbucks buy. If you are a baby boomer and are willing to spend twice as much as you did even two years ago (to buy a paper) you can still read your paper.”

Doctor, a former editor at the St. Paul (Minn.) Pioneer Press and a Knight Ridder Digital executive, said the emergence of Apple Computer Inc.’s iPad “has the potential of changing the news reading experience exponentially and could further move people away from print.”

“It may return the day of the pleasurable reading experience. We all use desktops and laptops, but they are essentially work devices. You can find news from anywhere in the world, but that is a (version) 1.0 experience. With the iPad, you control the experience, so it returns the notion of reading for pleasure, and that’s one of the main reasons people like reading newspapers.” (taken from NEws and Technology via newsonomics.com)

Why this speaker?

It's an unprecedented time in American journalism, and I'm happy to have a front-row seat. I'm able to watch and work the byways of transformation from print to digital, a transformation that is now playing havoc with everything we know about media, journalism and the press.

My writing, analyst and consulting work draws advantage from my serial careers in alternative, mainstream print and Internet journalism.

I now focus on the emerging journalistic world. I write through my own blog, Content Bridges, and act as lead news analyst for Outsell, a leading info market analytics firm. I consult with a range of aggregators, software companies and publishers, as their worlds collide and merge.

In 2005, I completed a 21-year career with Knight Ridder, where I served as vp/content services, vp/strategy and vp/editorial for Knight Ridder Digital.

My national Internet work grew out of work developing Pioneer Planet, the Saint Paul Pioneer Press' online service, which debuted in 1995. While serving as managing editor of the newspaper, I led the development of Pioneer Planet. That experience in the Twin Cities was built on a diverse print career, first based in the alternative press and then in monthly magazines.

Each job has been an internship, pushing me forward.

Questions answered

How will the iPad effect our reading experience?
What will happen to Newspapers in the Digital Age?
How do they have to change in order to survive?

Vanishing in the digital age in Keynote

Mon, 14 Feb 2011 17:15:41 +0000

Speaker:	Evan Ratcliff	Level:	Expert
Job Title:	Author	Language:	English
Company:	WIRED	Track:	Keynote
Twitter:	theatavist	Type:	Talk
Proposed by:	Christoph Salzig	Focus:	Creative

Description

In 2009 Wired magazine author Evan Ratliff disappeared - or better: tried to disappear. He gave himself a new identity in order to find out if it's possible to vanish in the digital age. Wired challenged anyone to find him – for a $5000 prize. With in a month thousands of people digged into his life and tried to track his location. At the end he got caught. His talk will be about this unusual experience.

Why this speaker?

Evan Ratliff is a contributing editor for Wired magazine. He writes on science, technology, crime, and the environment, and last year undertook a Navigenics DNA scan for a piece in Men's Journal. He is the co-author of Safe: The Race to Protect Ourselves in a Newly Dangerous World (HarperCollins, 2005), about innovation and counter-terrorism.

Questions answered

How hard is it to disappear in the digital age?
What kind of digital footprints can be found?
How does an online identity effect your own credibility? Could you establish it with a fake identity?

“Ihr wollt wissen, was wir brauchen?” Das Kommunikationsverhalten der Digital Natives in Social

Mon, 14 Feb 2011 16:56:45 +0000

Speaker:	Philipp Riederle	Level:	Novice
Job Title:	None	Language:	German
Company:	Phipz Media	Track:	Social
Twitter:	Phipz	Type:	Panel
Proposed by:	Christoph Salzig	Focus:	Creative

Description

Philipp Riederle beschreibt das Kommunikationsverhalten der Digital Natives aus einer ganz eigenen Perspektive. der eines Digital Natives. Dabei spielt eine besondere Rolle, wie diese Generation es mit der Datenpreisgabe hält.

Why this speaker?

Philipp Riederle ist als 16 Jähriger Gymnasiast Deutschlands jüngster und erfolgreichster Podcaster. Als 13 Jähriger hat er in kompletter Eigenregie vor zweieinhalb Jahren seinen Podcast „Mein iPhone und Ich“ aufgebaut. Mit inzwischen über 1 Million Zuschauern jährlich platziert sich sein Podcast immer wieder vor den Produktionen großer Medienanstalten auf Platz 1 der iTunes Podcast Charts. Neben der Konzeption, Aufnahme, Moderation und Post Produktion des Podcasts liegen auch Marketing, Serveradministration, Webseitengestaltung und intensiver Kontakt zu Herstellern und Programmierern in seinem Verantwortungsbereich. Inzwischen hat er sich mit seinem eigenen Social-Media-Unternehmen neben der Schule selbständig gemacht.

Questions answered

Wie nutzen Digital Natives die Medien?
Wie hat sich das Konsumverhalten dieser Generation verändert?
Wie ist es um die Datenpreisgabe der Digital Natives bestellt?

Social Cities in Keynote

Mon, 14 Feb 2011 16:39:59 +0000

Speaker:	Dennis Crowley	Level:	Intermediate
Job Title:	None	Language:	English
Company:	Foursquare	Track:	Keynote
Twitter:	dens	Type:	Talk
Proposed by:	Christoph Salzig	Focus:	Creative

Description

Dennis introduces foursquare in his own words: “We build things for mobile phones to make cities easier to use and the world more interesting to explore.”

Foursquare is a very popular example how people and physical points on a map can be connected in an entertaining way? Foursquare's "check in" is far more than saying I'm here. It also allows companies to interact in a smart way and offer promotions to both new visitors and loyal customers.

Why this speaker?

ennis Crowley is the co-founder of foursquare, a service that combines social networks, location awareness and game mechanics to encourage people explore the world around them. Previously, Dennis founded dodgeball.com, one of the first mobile social services in the US, which was acquired by Google in 2005.

He has been named one of the "Top 35 Innovators Under 35" by MIT's Technology Review magazine (2005), one of Fortune's "40 Under 40" (2010) and has won the "Fast Money" bonus round on the TV game show Family Feud (2009). He is currently an Adjunct Professor at NYU's Interactive Telecommunications Program (ITP).

Dennis holds a Master's degree from New York University's Interactive Telecommunications Program and a Bachelor's degree from the Newhouse School at Syracuse University.

Questions answered

Dennis explains how game mechanics – used in foursquare and elsewhere – can be used to affect changes in real world behavior and make people think differently about how they experience their physical surroundings. In brief: How can data manipulate/stimulate/effect our physical behaviour.

Der Klick ist tot? Es lebe die Klickrate! in Technology

Mon, 14 Feb 2011 15:52:26 +0000

Speaker:	Robert Lang	Level:	Expert
Job Title:	None	Language:	English
Company:	Criteo GmbH	Track:	Technology
Twitter:	http://twitter.com/criteo	Type:	Panel
Proposed by:	Silke Berg	Focus:	Technical

Description

Der Klick liegt auf dem Sterbebett! Zahlreiche Onliner würden ihn deshalb auch nur zu gerne zu Grabe tragen - und mit ihm die sinkenden Klickraten ihrer stetig erfolgloseren Display-Kampagnen. Hier stellt sich jedoch die Frage, ob die Werbeform an sich oder vielmehr die Irrelevanz und wenig kreative Umsetzung zahlreicher Werbebanner Schuld am langsamen Niedergang des einst so bejubelten Formates sind. Denn es steht fest, dass exakt ausgesteuerte Werbebanner mit personalisierten Inhalten beeindruckende Klickraten liefern können. Das ist auch der Grund, weshalb Display-Werbung im Performance Marketing stark an Relevanz gewinnt statt zu verlieren. Denn an den Interessen der Nutzer orientierte Inhalte sind der Schlüssel zu einer hohen Klick- und Conversionrate. Und genau auf dieser Tatsache basiert das Geschäftsmodell einiger fortschrittlicher Display-Anbieter, die ausschließlich nach der Klickrate ihrer Banner bezahlt werden. Ein neuer Kanal, der unter dem Begriff Retargeting schon heute einen wesentlichen Anteil im Marketing-Mix einnimmt – mit stark steigender Tendenz. Mit einer entsprechend hochentwickelten Technologie kann dieser neue Kanal sogar mit Search Engine Marketing mithalten und wird in den nächsten Jahren weiterhin stark an Relevanz gewinnen - unter dem Namen Display Engine Marketing ist Criteo einer der führenden Spieler im Markt.
Die Währung der Klicks für tot zu erklären zeugt daher von wenig Weitblick und zeigt, dass der Niedergang der Klickraten bei Branding-Kampagnen wohl eher von der Phantasie- und Ziellosigkeit der Marketingverantwortlichen zeugen als von einer aussterbenden Währung.

Why this speaker?

Robert Lang ist seit 1.1.2010 Geschäftsführer von Criteo in Deutschland. Bereits seit Anfang 2009 hat er den Markteintritt von Criteo im Rahmen einer freiberuflichen Zusammenarbeit intensiv betreut. Vor Criteo war Herr Lang CEO von Result – einer internationalen Partnergruppe, die weltweit erfolgreiche Geschäftsmodelle auswählt und beim Wachstum unterstützt. So begann ursprünglich auch die Zusammenarbeit mit Criteo. Im Laufe seiner Karriere hat Herr Lang mehrere erfolgreiche Firmen aus dem Bereich Internet und Telekommunikation in Deutschland und Europa aufgebaut. Dabei agierte er sowohl als Gründer und CEO, aber auch im Rahmen einer Internationalisierung von bereits bestehenden Geschäftsideen.

Begonnen hat Herr Lang seine Karriere bei der Internationalen Unternehmensberatung LEK Consulting - nach einem Studium der Wirtschaftswissenschaften in Koblenz, Paris und Stockholm.

Questions answered

- Warum die Klickrate noch lange nicht tot ist
- Was Display Engine Marketing ist
- Warum gut gemachte Display-Kampagnen auch heute noch geklickt werden
- Warum die Performance-Branche von der Klickrate profitieren
- Wie funktioniert Retargeting
- Welchen Einfluss die Bannerkreation auf die Klickrate hat

How to be a Social Web Ninja in Social

Mon, 14 Feb 2011 13:40:19 +0000

Speaker:	Oliver Gassner	Level:	Intermediate
Job Title:	Chef Executive Social Web Ninja	Language:	English
Company:	carpe.com communicate!	Track:	Social
Twitter:	oliverg	Type:	Talk
Proposed by:	None None	Focus:	Creative

Description

E-Mail is flowing, there are inboxes at Twitter, Facebook, XING, Linkedin and Quora. How do we create a worksflow that works, that helps us keep track of projects and objectives what waht little tricks can we use to not succumb unter the datastream but to profit from this gigantic crowd curation that helps us to both see the present and pave the path to the future?

Why this speaker?

Online since 1988, blogging since 1999, freelancer since 2002. I help customers with communivation in the Social Web and with being more productive in a knowledge work environment.

Questions answered

How do I get my inbox to zero in record time?
How do I keep track ob my objectives and projects?
How do I keep my creativity alive in the data flow of knowledge work?
What digital and mental tools help?
[also possible in German or in form of a panel]

The Net Promoter Score - all you need is A question in Commerce

Mon, 14 Feb 2011 12:46:29 +0000

Speaker:	Philip Rooke	Level:	Intermediate
Job Title:	None	Language:	English
Company:	Spreadshirt	Track:	Commerce
Twitter:	None	Type:	Talk
Proposed by:	Eike Sievert	Focus:	Creative

Description

NPS - all you need is A question: how the ultimate question can help turning ordinary customers into brand advocates.

The Net Promoter Score helps a company setting project priorities and it funtions as a early-warning-system.

Why this speaker?

Philip Rooke,
Chief Marketing Officer Spreadshirt

Philip joined Spreadshirt in August of 2009 to support the company's continued growth. He has an extensive experience in management positions for ecommerce companies, working across a range of companies, including media organizations, Internet start-ups and a leading UK retailer.

After beginning his career in advertising, Philip's professional ascent has been distinguishsed by high calibre roles within a variety of organisations. In the 1990s he joined Carlton Online as the Advertising and Sales Director and left as Managing Director two and a half years later to join Tesco.com as CEO of ivillage. There Philip led his team to launch the UK's first online DVD rental shop, as well as the development and execution of its travel site and grocery site. His final role before joining Spreadshirt was working with the largest online retailer of skincare in North America, SkinStore.com, where he launched SkinStore.co.uk as a startup in the UK.

Philip's many years of managing ecommerce businesses has allowed him to see how Internet business models have evolved and new technologies emerged, providing him with first hand experience of discovering and implementing best practices in the Internet sector.

Questions answered

What is the ultimate question?
How can it be used to turn ordinarey customers into brand advocates?
How one question can help you set your company's priorities?
How does it function as early-warning-sytem.

The NEW media rockstars: A back stage pass into real-time relevance in Branding

Mon, 14 Feb 2011 11:55:21 +0000

Speaker:	Dean Donaldson	Level:	Expert
Job Title:	None	Language:	English
Company:	MediaMind	Track:	Branding
Twitter:	http://twitter.com/deandonalds	Type:	Talk
Proposed by:	Livia Vadasz	Focus:	Creative

Description

Online marketers are faced with a conundrum in this fast-paced modern world where targeting consumer ads also means targeting consumer lifestyles. It’s not just exposing new products in new channels, but following multiple data points; such as sharing product reviews with friends through social media, mobile devices and blogs before making a purchase on affiliate sites. The organic process of following a consumer’s habit through data is possible through technological advancements like media buying, creative optimization and trading, But it’s more than just about monetizing the long tail. These new advanced tools will radically alter the media purchase decisions on cross-channel premium sites and allow marketers to become the true rock stars that they were destined to be. Dean Donaldson, Global Director of Media Innovation, MediaMind offers his insights on how to find a new creative relevance within advertising.

Why this speaker?

Dean is an experienced and highly requested global speaker, the Global Director of Media Innovation at MediaMind.

With more than 20 years of advertising and digital experience, Dean is passionate about how creative technology is combined with brand messages to engage consumers. He is a recognized expert at navigating through the maze of emerging media, telling stories about how digital has shifted consumer behaviour.

Dean has published multiple articles and an industry source for leading business and advertising trade publications including Adweek, Forbes, Wall Street Journal, San Francisco Chronicle, OMMA Magazine, Media Post and ClickZ among others. He also serves on the video, measurement and mobile councils at the IAB, speaks frequently with brand advertisers across the globe about new ways to measure and integrate offline and online channels.

His recent speaking engagements include iMedia, OMMA, AdTech, IAB, ClickZ, DMExco, SIME as well as MSN Roadshows and MediaMind’s Digital Experience Days.

MediaMind is a provider of digital advertising solutions and agencies utilise our unique platform to optimise their rich media, video, dynamic ads, and mobile campaigns.

http://nothingtohide.us/about-dean-donaldson/video-footage/

Questions answered

How do we make messaging relevant to consumer?
How do we remedy the fragmentation of data?
What is the wider implication of the trading technology ?

Gute Ideen brauchen keine Werbung in Social

Mon, 14 Feb 2011 11:39:42 +0000

Speaker:	Alex Boerger	Level:	Novice
Job Title:	Lobbyist für tolle Sachen	Language:	German
Company:	Internetbrunnen, Peng, Hello & Like	Track:	Social
Twitter:	alexboerger	Type:	Talk
Proposed by:	None None	Focus:	Creative

Description

Schon während meinem Studium habe ich immer ehrenamtlich bei verschiedenen Projekten die Kommunikation betreut und konnte dort nur durch die Investition meiner Arbeitszeit viele direkte Kontakte und Presseberichte erzielen. Auf der anderen Seite habe ich auch als Designer für DAX Unternehmen gearbeitet und musste dort feststellen, wie hoch die Kosten für Werbung sind. Im letzten Jahr hatte ich besonders mit dem Projekt internetbrunnen.de (öffentliches, spendenfinanziertes WLAN) große Erfolge und ich bin mittlerweile davon überzeugt, dass Unternehmen die auf Gewinnmaximierung ausgerichtet sind, auf Grund ihrer hohen Werbekosten, bald nicht mehr mit "Social Business" und "Social Impact Business" konkurrieren können.

Why this speaker?

Alex Boerger ist Diplom Medien-Designer und hat sich auf Kommunikation in Netzwerken spezialisiert. Er wird depressiv, wenn er Produkte verkaufen soll, die er selber nicht gut findet und versucht deshalb in Zukunft als Lobbyist für tolle Sachen seinen Lebensunterhalt zu finanzieren.

Questions answered

Ich kann keine Antworten geben, sondern nur neue Fragen aufwerfen.

Nachhaltige Geschäftsmodelle in der App. Economy - Der Aufbau mobiler Assets am Bsp. eines intern. Medienkonzerns in Mobile

Fri, 11 Feb 2011 18:15:18 +0000

Speaker:	Dr. Torsten Oelke	Level:	Expert
Job Title:	Geschäftsführer	Language:	German
Company:	Smart Mobile Factory GmbH	Track:	Mobile
Twitter:	None	Type:	Panel
Proposed by:	None None	Focus:	Creative

Description

Der Vortrag zeigt am Beispiel der Mobile Strategie eines der weltweit führenden deutschen Medienhäuser auf, welche Erfolgsfaktoren bei der Übertragung Internet basierter Geschäfte auf Smartphone Applikationen und bei dem Aufbau von Inhalten wie Mobile PoIs (Points of Interest) zu beachten sind.

Why this speaker?

Torsten Oelke gründete bereits zur Zeit der New Economy sein erstes Internet-Startup, arbeitete als Unternehmensberater bei McKinsey und ist Geschäftsführer des Unternehmens Smart Mobile Factory, einem Full-Service Dienstleister für die Entwicklung von Business-Applikationen für Smartphones. Oelke ist zudem Autor des 2009 erschienen Bestsellers "Stars des Internets".

Questions answered

Wie können mobile Geschäftsmodelle meinem Unternehmen nachhaltigen Nutzen bringen?
Was muss man bei der App Economy beachten?
Wie können Smartphone Applikationen in der Medien- und Verlagsbranche genutzt werden?

Social Network Analysis to improve individual and organization effectiveness in Keynote

Fri, 11 Feb 2011 17:33:52 +0000

Speaker:	Matthias Patz	Level:	Intermediate
Job Title:	IT and Innovation Management Consultant	Language:	English
Company:	Freelance	Track:	Keynote
Twitter:	None	Type:	Talk
Proposed by:	None None	Focus:	Creative

Description

Social Network Analysis (SNA) has nothing to do with Facebook! The competitive position of every team or organization is based on the existence of social networks and the exchange of information and tacit knowledge. Networks are taken for granted but are not yet fully managed to increase networks' effectiveness.

Why this speaker?

Hi, I am Matthias!
24-year-old digital native passionate about Entrepreneurship and Innovation Management. Currently engaged in IT and Innovation consultancy for startups and international businesses.

Questions answered

Where does the collaboration within the organization collapse?
Are there any talents or experts that could be better leveraged?
How can innovations be promoted through in-depth knowledge of social networks?
Are there any tools available?

Microblogging at a Global Player: Web to Enterprise 2.0 in Social

Fri, 11 Feb 2011 13:40:52 +0000

Speaker:	Jochen Adler	Level:	Intermediate
Job Title:	Business Analyst (Group Technology Division)	Language:	English
Company:	Deutsche Bank AG	Track:	Social
Twitter:	@jochenadler	Type:	Talk
Proposed by:	None None	Focus:	Creative

Description

This contribution elaborates on why and how Deutsche Bank is implementing and adopting a company-internal microblogging service, and what learnings were gathered so far.

It links the principles and powers of social media to the characteristics of “big business”, e.g. virtual teamwork, a global operation, government regulations, management strategy, corporate culture and change. It examines what works and what fails in a regulated and risk-conscious environment. Many practical examples should provide food for thought and fuel for discussion.

Summing up, the talk aims to provide a “reality check” for the promises of social media for the enterprise. The talk can be held in German or English based on audience preference.

Why this speaker?

Jochen Adler is a Business Analyst in Deutsche Bank's Group Technology division, and an active member of the global "collaboration community of practice". Prior to joining DB in 2007, he was an IT consultant and international project manager after having self-started his career as a teenager developing and marketing standard software products as well as custom projects. He is also an accomplished musician and an open source and social media enthusiast (on twitter at @jochenadler).

Questions answered

How does the commoditization of social media change “big business” from the inside?
Can the underlying technologies, often open source, be successfully adopted?
Is it possible to align the powers of social media with the culture of a traditional financial institution – with its own inherent need for control and external regulations?
Where, and why, do social media fail in the “enterprise”?
And how can social media, interpreted as an internal tool, add value to the daily work of over 80.000 employees?

Bodo Hombach und Thomas Knüwer: Dialog statt Monolog in Media

Fri, 11 Feb 2011 06:13:18 +0000

Speaker:	Bodo Hombach	Level:	Novice
Job Title:	None	Language:	German
Company:	WAZ-Mediengruppe	Track:	Media
Twitter:	None	Type:	Panel
Proposed by:	Jens Matheuszik	Focus:	Creative

Description

Keine Sonntagsreden, keine Blogmonologe mehr - endlich die Diskussion, die damals schon, als das Internet-Manifest verkündet wurde, hätte stattfinden sollen.

Why this speaker?

Siehe Wikipedia (http://de.wikipedia.org/wiki/Bodo_Hombach):

Bodo Hombach (* 19. August 1952 in Mülheim an der Ruhr) ist ein ehemaliger deutscher Politiker (SPD) und heutiger Verlagsmanager. Er war unter anderem Wirtschaftsminister und Verkehrsminister in Nordrhein-Westfalen und von 1998 bis 1999 Chef des Bundeskanzleramtes sowie Bundesminister für besondere Aufgaben in der ersten Regierung Schröder. Danach wechselte Hombach als EU-Sonderkoordinator des Stabilitätspaktes für Südosteuropa nach Brüssel. Im Jahr 2002 wurde er Geschäftsführer der in Essen ansässigen WAZ-Mediengruppe.

Questions answered

Wie entwickelt sich Journalismus in den Zeiten des Web 2.0?
Welche Rolle spielen (hyper)lokale Medien?
Wie geht es mit DerWesten weiter?